Time to End Direct-to-Consumer Ads, Says Physician at HealthBulance.

Health care is our expertise. One has to be living off the grid to not be bombarded with direct-to-consumer (DTC) pharmaceutical advertising. Since 1997, when the US Food and Drug Administration eased restrictions on this prohibition and allowed pharmaceutical companies to promote prescription-only

Medscape

Time to End Direct-to-Consumer Ads, Says Physician

Time to End Direct-to-Consumer Ads, Says Physician

One has to be living off the grid to not be bombarded with direct-to-consumer (DTC) pharmaceutical advertising. Since 1997, when the US Food and Drug Administration eased restrictions on this prohibition and allowed pharmaceutical companies to promote prescription-only medications to the public, there has been a deluge of ads in magazines, on the internet, and, most annoying, on commercial television.